AI Website Assistant
We set up an AI chatbot for your website that knows your business. It is trained on your website, FAQs, price lists and documents, so it answers strictly within defined fences without guessing. Visitors get instant answers at any time of day, and anything the assistant can’t handle goes to your contact form or booking page, so no lead gets lost.
How It Works
We train the web assistant on your specific use case. You give us your website, FAQs, price lists, PDFs or any other material your customers ask about, and we turn it into a focused knowledge base. You can add more training resources at any time, so the assistant keeps getting sharper as your business grows.
If you've used ChatGPT, you've probably seen AI make things up. This works differently. The assistant only answers from the content you've approved and follows strict rules you set, such as what it can say about pricing, when to hand off to your team and which topics to avoid. If it doesn't know something, it says so and points the visitor to you instead of guessing. Try it on the right and see how it stays on script.
The workflow also gives access to conversations to refine knowledge gaps and the system provides additional integrations to funnel leads into other systems (e.g. Hubspot, Zapier, Slack, Webhooks etc..
What's included
- Done-for-you setupWe train, configure and test it for you
- 24/7 live supportInstant answers, day and night
- Lead captureCollects contact details and qualifies inquiries
- Hand-off to your teamConnects visitors with a real person when needed
- Booking built inGuides visitors to schedule a call (Calendly, Cal.com)
- Strict rules you controlAnswers only from approved content, no guessing
- Learns from many sourcesWeb pages, PDFs, images, videos and Q&A
- Speaks your visitors' languageReplies in the language they write in
- Matches your brandYour colors, name, avatar and greeting
- Floating or embeddedAs a chat bubble or placed right on a page
- Connects to your toolsHubSpot, Slack, Zapier, Google Sheets and more
- Follow-up messagesKeeps the conversation going after the chat
Frequently Asked Questions
What is an AI website assistant?
An AI website assistant is a chatbot trained on your own business content. It answers visitor questions around the clock, guides them to the next step, like booking a call or sending an inquiry, and hands off to your team when a real person is needed.
Does the AI chatbot work with Squarespace?
Yes. We specialize in Squarespace and set the assistant up directly on your site, either as a floating chat bubble or embedded on a specific page. It also works on most other website platforms.
How much work is the setup for me?
Very little. We handle the setup, training and testing based on your website and existing content. Most clients only do a short review before launch. If you have extra material, like PDFs or price lists, you can send it anytime, but you don't have to.
Will the AI make things up?
The assistant only answers from the content you've approved and follows strict rules you define. If it doesn't know an answer, it says so and points the visitor to you instead of guessing. That makes it far more reliable than a general-purpose AI chat.
Can the assistant help me get more leads?
It's built to turn website conversations into real inquiries. It answers questions instantly, collects contact details, guides visitors to booking and can connect them with your team, so fewer potential clients leave your site without getting in touch.
Does it speak other languages?
Yes. The assistant replies in the language your visitor writes in, so international customers get answers in their own language.
Can it connect to my existing tools?
Yes. It can connect to tools like Calendly, Cal.com, HubSpot, Slack, Zapier and Google Sheets, so leads and bookings land where you already work.
What does the AI website assistant cost?
Expert setup and testing is $500 one-time, and licensing is $50 per year. If you need a custom AI solution with deeper integrations, we're happy to put together an individual quote.
Can I update the assistant later?
Yes. When your services, prices or FAQs change, we update the training content so the assistant always stays current.