Food eCommerce

Bakery Webshop
Breadbliss

Breadbliss Bakery operates as a micro-bakery serving Southern California's Santa Clarita Valley and select San Fernando Valley areas, specializing in organic sourdough and European-style artisan breads made through traditional slow-fermentation methods. Their business model centers on local delivery rather than retail storefront operations, requiring a digital platform that could function as both product showcase and ordering system while communicating the craft and quality distinctions that justify premium pricing over commercial bakery alternatives. The challenge was translating the sensory appeal of fresh-baked bread—texture, aroma, crust quality—into a visual and informational experience that would convert visitors into regular delivery customers within a geographically defined service area.

Braunsberger Media developed a Squarespace website that emphasized the tactile and artisanal nature of the product through close-up photography showcasing crust structure, crumb texture, and production process details like banneton baskets and hand-scoring techniques. The site architecture prioritized clear product categorization, transparent ingredient sourcing information, and straightforward delivery logistics, with warm earth tones and organic typography that reinforced the handmade, preservative-free positioning. The result was a platform that functioned as a virtual bakery counter, educating customers about fermentation benefits and organic ingredients while streamlining the ordering process for a subscription-based delivery model that depends on repeat customers rather than walk-in traffic.