Photography Advertising

Commercial Food Photographer
Isabel Subtil

Isabel Subtil operates as a commercial food and product photographer serving editorial and advertising clients from her Minneapolis-St. Paul studio, bringing a distinctive visual sensibility shaped by her Portuguese heritage and transatlantic perspective between Europe and the American Midwest. Born and raised in Portugal while pursuing formal photography education in the United States, her work combines the vibrant colors, culinary traditions, and aesthetic vernacular of Portuguese food culture with the clean, contemporary styling expected by American commercial clients—creating food photography that balances warmth and appetite appeal with the technical precision required for advertising campaigns, restaurant marketing, and editorial features. Her business serves diverse segments including restaurants and eateries, food and beverage brands, product manufacturers, and entertainment events, requiring a digital presence that could showcase both still photography and motion work while communicating her dual cultural influences and professional versatility.

Braunsberger Media developed a comprehensive Squarespace website with integrated newsletter template functionality, creating a portfolio platform organized by subject categories (Sweet & Savory, People & Places, Motion, Hard Goods) that allowed potential clients to quickly navigate to relevant work examples while maintaining visual cohesion across her diverse commercial projects. The design approach emphasized her photography through full-screen imagery and minimal interface elements, with subtle incorporation of her Portuguese background through warm color accents and approachable tone that differentiated her from sterile, overly-technical food photography competitors. The newsletter template extended her brand presence beyond the website, providing a consistent visual and verbal identity for client communications and marketing outreach. The result was an integrated digital ecosystem that positioned Isabel Subtil as both technically accomplished commercial photographer capable of delivering publication-ready work, and as creative collaborator whose cultural background and personal aesthetic brought distinctive character to food and product imagery in an increasingly commodified photography market.

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Our Workflow

Phase 1

Designing the full website based on the agreed written site structure. If there’s no existing copy, I will fill the pages with placeholder text and provide professional, customized stock images where required. Additionally, we can handle copywriting tasks upon request.

Phase 2

Discuss the website draft and your comments during dedicated feedback calls. This phase includes fine-tuning the design based on your input and optimizing key areas, mobile responsiveness, SEO titles and descriptions, and the social images (Page Settings).

Phase 3

You stay in control: Once the website design is in its final stage, I’ll conduct a personalized training session for you or your team to show you how to manage the site. Optional: If you’re too busy to handle content management tasks on your own, we can step in to assist with any content updates or adjustments as needed.

Phase 4

The website is ready to go live: We’ll handle publishing the website with your domain, transitioning between Squarespace accounts if necessary, and submitting it directly to Google for accelerated indexing.

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