Tech Advertising

Content Monetization Platform
Ionic Studios

Ionic operates at the intersection of content distribution and revenue optimization within the rapidly evolving connected TV ecosystem, serving digital publishers who struggle to navigate fragmented streaming platforms, complex monetization models, and the technical demands of multi-channel distribution. Their "Ionic Select" service addresses a critical gap for catalog owners—particularly those with valuable content libraries lacking the resources or expertise to maximize revenue across FAST (Free Ad-Supported Streaming Television) channels, AVOD platforms, and emerging distribution networks. The challenge was positioning a sophisticated B2B technology platform in terms accessible to content creators and publishers, while conveying the depth of their proprietary analytics, rights management capabilities, and market intelligence that differentiates them from traditional distribution aggregators.

Braunsberger Media developed a Squarespace website that balanced technical credibility with conceptual clarity—using dark, cinematic design aesthetic appropriate to the entertainment industry, data visualization elements that suggested analytical sophistication without overwhelming non-technical publishers, and content architecture that progressed from publisher pain points through solution methodology to concrete partnership models. The site structure addressed three distinct audience segments: independent producers seeking initial distribution guidance, established catalog owners evaluating monetization partners, and rights holders comparing revenue optimization strategies. The result was a platform that communicated complex streaming economics and technology infrastructure through accessible business language, positioning Ionic as the strategic partner that understands both content value and the algorithmic signals that drive viewership and revenue across streaming platforms.