Tech Advertising
Ad Tech Provider
Elemental TV
In the rapidly fragmenting world of connected TV advertising, where publishers struggle to monetize inventory and advertisers seek transparent targeting solutions, ElementalTV emerged with a bold vision to revolutionize the entire ecosystem. This Pasadena-based ad tech innovator approached Braunsberger Media with a unique challenge: create a digital experience that could demystify their complex AI-powered platform while capturing the dynamism of an industry in transformation. ElementalTV's proprietary technology bridges a critical gap in CTV advertising, enabling publishers to directly curate and control their audience data while giving advertisers unprecedented access to premium inventory.
Our task was to build a Squarespace website that could speak simultaneously to technical decision-makers at publishing companies and strategic buyers at agencies—all while maintaining the visual sophistication expected from a company processing billions of data points across 150 million households. Through custom animations, carefully edited video content, and an intuitive information architecture, we crafted a digital platform that positions ElementalTV not just as another ad tech vendor, but as the architect of CTV's programmatic future.
Custom Photo Series Landing Pages Video Creation
Our Workflow
Phase 1
Designing the full website based on the agreed written site structure. If there’s no existing copy, I will fill the pages with placeholder text and provide professional, customized stock images where required. Additionally, we can handle copywriting tasks upon request.
Phase 2
Discuss the website draft and your comments during dedicated feedback calls. This phase includes fine-tuning the design based on your input and optimizing key areas, mobile responsiveness, SEO titles and descriptions, and the social images (Page Settings).
Phase 3
You stay in control: Once the website design is in its final stage, I’ll conduct a personalized training session for you or your team to show you how to manage the site. Optional: If you’re too busy to handle content management tasks on your own, we can step in to assist with any content updates or adjustments as needed.
Phase 4
The website is ready to go live: We’ll handle publishing the website with your domain, transitioning between Squarespace accounts if necessary, and submitting it directly to Google for accelerated indexing.