Fashion Africa
Fashion Label
Donten
Fashion has always been a powerful medium for cultural storytelling, and aDONTEN understood this deeply when they set out to bridge contemporary British style with the rich textile traditions of Africa. This emerging UK fashion label specialized in creating handbags that transformed traditional African patterns and textures into modern accessories for the global market.
Their vision required a digital platform that could honor the artisanal craftsmanship behind each piece while delivering the polished e-commerce experience expected by luxury fashion consumers. Braunsberger Media developed a Squarespace website that balanced cultural authenticity with commercial sophistication—featuring warm earth tones, organic shapes inspired by African landscapes, and typography that echoed both heritage and modernity. The result was a digital storefront that didn't just sell handbags, but invited customers into a narrative where sustainability meets style, and where each purchase connected them to a broader story of cultural celebration and ethical fashion.
Showcase Website Mailing List Custom Banners Fullscreen Design
Our Workflow
Phase 1
Designing the full website based on the agreed written site structure. If there’s no existing copy, I will fill the pages with placeholder text and provide professional, customized stock images where required. Additionally, we can handle copywriting tasks upon request.
Phase 2
Discuss the website draft and your comments during dedicated feedback calls. This phase includes fine-tuning the design based on your input and optimizing key areas, mobile responsiveness, SEO titles and descriptions, and the social images (Page Settings).
Phase 3
You stay in control: Once the website design is in its final stage, I’ll conduct a personalized training session for you or your team to show you how to manage the site. Optional: If you’re too busy to handle content management tasks on your own, we can step in to assist with any content updates or adjustments as needed.
Phase 4
The website is ready to go live: We’ll handle publishing the website with your domain, transitioning between Squarespace accounts if necessary, and submitting it directly to Google for accelerated indexing.