Design eCommerce

Custom Jewellery Webshop
Alma Sophia London

Norwegian-born jeweller Alma Sophia had established herself within London's competitive jewellery market through sculptural minimalism and traditional handcrafting techniques, working from her Bloomsbury studio to create bespoke pieces and signature collections. Her business model balanced custom commissions—requiring close client collaboration and studio consultations—with ready-to-purchase collections that needed to convey the same tactile quality and artisanal detail found in her commissioned work. The challenge was creating a digital presence that could translate the intimacy of her workshop experience into an e-commerce platform while serving two distinct audiences: clients seeking personalized engagement rings and wedding bands, and customers browsing curated collections of everyday sculptural pieces.

Braunsberger Media developed a Squarespace website that mirrored the refined simplicity of Alma's design philosophy—clean typography, generous white space, and photography that emphasized the dimensional quality of each piece. The site architecture separated bespoke services from shop collections while maintaining visual continuity, with detailed product photography that captured the subtle surface textures and organic forms central to her work. The result was a platform that functioned equally well as a portfolio showcasing custom capabilities and as a curated online boutique, extending the reach of her London studio to international clients while preserving the personal, artisan-driven character that distinguished her practice.