Despite predictions of Google's demise, traditional search engines still dominate with roughly 90% market share [1, 9] while AI tools collectively hold about 6% as of early 2025 . Google's search volume actually increased by 21.64% in 2024 compared to 2023. Instead of replacement, we're seeing users develop sophisticated platform-switching behaviors, using different tools for different query types—traditional search for quick facts and local information, AI tools for complex explanations and creative tasks.