Case Studies Insights Strategy
Spotlights and Case Studies about Strategy and Media Production.
Occasionally, we write about our work and exciting developments in the online and marketing world.
Gloria Braunsberger is a highly experienced brand strategist and performance marketing expert. Gloria held the project lead for numerous of our projects including Volkswagen, Red Bull, Porsche, Audi, and many SMBs. Gloria specializes in the enrichment of websites with engaging content as well as comprehensive technical improvements… read more
Armin Braunsberger is one of the leading Squarespace specialists. As an official community leader, Armin is among a small group of experts who meet with Squarespace HQ on a monthly basis to discuss new features, feedback, and industry trends… read more
SEO Insights in Numbers: The Evolving Relationship Between AI and Traditional Google Search
Despite predictions of Google's demise, traditional search engines still dominate with roughly 90% market share [1, 9] while AI tools collectively hold about 6% as of early 2025 . Google's search volume actually increased by 21.64% in 2024 compared to 2023. Instead of replacement, we're seeing users develop sophisticated platform-switching behaviors, using different tools for different query types—traditional search for quick facts and local information, AI tools for complex explanations and creative tasks.