Antiques eCommerce
Antiques Dealer & Gallery
Daniels Antiques
Daniels Antiques operates dual locations in Aspen, Colorado and Fort Lauderdale, Florida, specializing in curated collections ranging from Swiss Black Forest carvings and historical artifacts to decorative objects spanning multiple centuries and provenance including Winston Churchill memorabilia and Prohibition-era cocktail shakers. Founded in 1978 by Michael Daniels, the business evolved from general antiques dealing to specialized collecting after publishing "Swiss Carvings: The Art of The Black Forest" in 2006, with son Simon Daniels joining to manage the Aspen location which transitioned to appointment-only operations while maintaining the Fort Lauderdale gallery's traditional retail hours. Their business model serves both serious collectors seeking documented historical pieces and design-conscious clients looking for distinctive decorative objects, requiring a digital presence that could showcase their eclectic inventory while communicating the curatorial expertise and historical knowledge that justifies premium pricing in the competitive antiques market.
Braunsberger Media developed a Squarespace website that balanced visual presentation of inventory with storytelling around provenance and historical context—featuring high-quality photography of significant pieces like WWII Japanese binoculars on custom stands, with content architecture separating featured items, curated collections, and blog insights that demonstrated their specialized knowledge. The site accommodated the operational differences between their two locations (appointment-only Aspen versus walk-in Fort Lauderdale hours) while maintaining cohesive brand presentation, with "Daniels Selection" highlighting particularly significant or unusual pieces that showcased their curatorial eye. The result was a platform that positioned Daniels Antiques as knowledgeable specialists rather than general dealers, appealing to collectors and interior designers seeking authenticated pieces with documented histories and the advisory relationship that distinguishes specialist dealers from auction houses and online antiques marketplaces.
Online Inventory Digital Showroom Newsletter
Our Workflow
Phase 1
Designing the full website based on the agreed written site structure. If there’s no existing copy, I will fill the pages with placeholder text and provide professional, customized stock images where required. Additionally, we can handle copywriting tasks upon request.
Phase 2
Discuss the website draft and your comments during dedicated feedback calls. This phase includes fine-tuning the design based on your input and optimizing key areas, mobile responsiveness, SEO titles and descriptions, and the social images (Page Settings).
Phase 3
You stay in control: Once the website design is in its final stage, I’ll conduct a personalized training session for you or your team to show you how to manage the site. Optional: If you’re too busy to handle content management tasks on your own, we can step in to assist with any content updates or adjustments as needed.
Phase 4
The website is ready to go live: We’ll handle publishing the website with your domain, transitioning between Squarespace accounts if necessary, and submitting it directly to Google for accelerated indexing.