Movies eCommerce
Iconic Film Franchise Official Website
Back To The Future
Back to the Future represents one of Hollywood's most enduring science fiction franchises, with the original 1985 film becoming the highest-grossing movie of its year and spawning a trilogy that continues to generate theatrical re-releases, Broadway musicals, theme park attractions, and licensed merchandise forty years after its debut. The official website, originally launched in 1995 by Executive Director Stephen Clark as the first Back to the Future site on the Internet, required migration to a modern platform that could accommodate frequent updates around anniversary celebrations and franchise expansions while serving a global fan base spanning multiple generations.
Braunsberger Media executed the complete website redesign. The site architecture organized decades of content into intuitive navigation supporting cast profiles, news archives, event calendars, and merchandise integration, dramatically improving content management capabilities while maintaining visual consistency with the film's iconic aesthetic. For a detailed exploration of the project's technical challenges and solutions, read our complete case study on the Squarespace journey of Back to the Future's official website.
Knowledge Hub Resources Merchandise
Our Workflow
Phase 1
Designing the full website based on the agreed written site structure. If there’s no existing copy, I will fill the pages with placeholder text and provide professional, customized stock images where required. Additionally, we can handle copywriting tasks upon request.
Phase 2
Discuss the website draft and your comments during dedicated feedback calls. This phase includes fine-tuning the design based on your input and optimizing key areas, mobile responsiveness, SEO titles and descriptions, and the social images (Page Settings).
Phase 3
You stay in control: Once the website design is in its final stage, I’ll conduct a personalized training session for you or your team to show you how to manage the site. Optional: If you’re too busy to handle content management tasks on your own, we can step in to assist with any content updates or adjustments as needed.
Phase 4
The website is ready to go live: We’ll handle publishing the website with your domain, transitioning between Squarespace accounts if necessary, and submitting it directly to Google for accelerated indexing.